Mark A. Abrahams
Writing articles as informative pieces, as a form of marketing is ineffective way to bring visitors to a web site. When done correctly web owners can see drastic changes in the amount of visitors, sales and general revenue.
While article writing can be done by just about anyone who can type, there are a few things to keep in mind before putting pen to paper. Read on for more information about selecting keywords, usage and how to get the articles to work for a company.
One of the first important steps in the article writing process is to ensure that the writer has the appropriate keywords. Since the keywords are what visitors or potential visitors are keying into the search engine, they must be accurate. There are a number of keywords and key phrases that will lead visitors to a particular products or sites, and the use of them in the article is imperative.
Professionals also tell those writing articles for traffic, to change the key word, its tense and spelling for those that may have entered it into the search engine incorrectly.
How many times the key word is used in the article is also very important. A good example and rule of thumb is between five and twelve keywords for a 400 to 500 word article.
There are many variations and opportunity's for those that use article writing as a marketing method. Creativity, good writing and submitting the articles to databases will also help others find the advertised site.
The use of ad words or advertisements on search engines is also an effective way to build a profitable web site.
Showing posts with label tutorials. Show all posts
Showing posts with label tutorials. Show all posts
Friday, January 2, 2009
Technical Writing Programs- Sacramento State Technical Writing Certificate Program
By Ugur Akinci
You do not necessarily need a certificate to find a job as a technical writer. However such a certificate of course never hurts; it only helps, especially if you're new to the business.
There are dozens of colleges across the United States that offer such a certificate. Sacramento State College of Continuing Education in California is one of them.
Did you know that "technical writing and communication is one of the ten fastest growing fields both in the Sacramento area and the nation," and that the "salary estimates for the Sacramento region range from entry-level positions at $40,000-$45,000 to $75,000+ for publication managers"?
The students enrolled in the Sacramento certificate program are required to take seven online courses, plus a Final Project:
1. Introduction to the Technical Writing Certificate Program 2. Principles of Usability 3. Project Communication 4. Project Planning and Research 5. Technical Concepts and Tools 6. Technical Writing and Editing 7. Writing for the Web 8. Final Project
The course are prepared with the participation of the Sacramento chapter of the Society of Technical Communication (STC). The STC-member students get 10% discount.
An up-close look at some of the courses tells me that this program indeed teaches skills that are immediately applicable in real-world technical communication situations.
For example, let's take the course "Technical Concepts and Tools" and look at it's course description:
"Learn about network protocol, database interface, programming languages and program logic constraints. Gain experience with desktop publishing applications and evaluating graphical user interface tools."
This is a two-for-one kind of class. You not only learn the basic terminology of a hi-tech software and networking environment but also learn about DTP applications and related tools. There's lots of practical hands-on value built in right there.
If you live close to Sacramento this is one qualified program you might want to inquire for more information.
You do not necessarily need a certificate to find a job as a technical writer. However such a certificate of course never hurts; it only helps, especially if you're new to the business.
There are dozens of colleges across the United States that offer such a certificate. Sacramento State College of Continuing Education in California is one of them.
Did you know that "technical writing and communication is one of the ten fastest growing fields both in the Sacramento area and the nation," and that the "salary estimates for the Sacramento region range from entry-level positions at $40,000-$45,000 to $75,000+ for publication managers"?
The students enrolled in the Sacramento certificate program are required to take seven online courses, plus a Final Project:
1. Introduction to the Technical Writing Certificate Program 2. Principles of Usability 3. Project Communication 4. Project Planning and Research 5. Technical Concepts and Tools 6. Technical Writing and Editing 7. Writing for the Web 8. Final Project
The course are prepared with the participation of the Sacramento chapter of the Society of Technical Communication (STC). The STC-member students get 10% discount.
An up-close look at some of the courses tells me that this program indeed teaches skills that are immediately applicable in real-world technical communication situations.
For example, let's take the course "Technical Concepts and Tools" and look at it's course description:
"Learn about network protocol, database interface, programming languages and program logic constraints. Gain experience with desktop publishing applications and evaluating graphical user interface tools."
This is a two-for-one kind of class. You not only learn the basic terminology of a hi-tech software and networking environment but also learn about DTP applications and related tools. There's lots of practical hands-on value built in right there.
If you live close to Sacramento this is one qualified program you might want to inquire for more information.
Technical Writing Tips- Separation of "Content" From "Format" With XML in Technical Communication
By Ugur Akinci
Until very recently content of information was always a part of the format in which it was delivered. For over 500 years, for example, a book's content and the way a book looked were one and the same phenomenon. You could not think about a novel without remembering its cover, the fonts used on the page, whether it had pictures and photographs, etc.
That's why, some of the books I used to own as a young man sometimes still creates a wave of nostalgia when I see them on the shelf of a used-book store because the book, its content, its size and binding and dimensions, its front and back covers, the way it looked, and even (yes!) the way it smelled, are all somehow tied together in my mind to the life I had years ago. That's never going to happen with an XML file since its content can be poured into a dozen different formats, each equally valid and appropriate for its own purpose.
Popular word processing programs continued the illusion that content and format were one and the same by hiding the immense formatting that went on behind the scenes. One widely-used office text editor, for example, is so format-heavy that even if you save a totally blank file it still has a file size of over 20K.
Why does that happen? Why a totally blank text file would not measure zero kilobytes in size? Because even a blank document of that famous text editor comes with a lot of "default template" information about what the default page size and orientation should be, which and what size default fonts should be used for default body text and headings, etc.
Distributing content firmly attached to a single format became not only too expensive for mass production and distribution but it ceased being necessary as well. Today with XML (Extended Markup Language) we can separate content from format totally and reassemble it on platforms as different as web sites, mobile phones, PDF documents, e-book readers, catalogs, TTY devices, etc.
Managers love that separation because once a content is written and tagged on a topic-by-topic basis, then it can be reassembled at any permutation by applying different style sheets for different audiences. That drops the cost of production since it eliminates the cost of rewriting while makes the same content available in shapes and forms that could not be made available before.
Technical Writing Programs- Sacramento State Technical Writing Certificate Program
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